My Story

I have always been a creative soul, and my journey into fashion began at an early age. I often found myself peeking into my mom’s wardrobe, trying on her heels and makeup, and asking her to drape her Sarees on me. Fast forward 20 years, and I graduated as a fashion designer.

But there was a quirky twist to my story. Being both plump and petite, I never conformed to traditional beauty standards. Nothing fit me quite right, which led me to develop a low self-image. It was ironic how I was designing clothes for others, but they never quite worked for me.
 

As I navigated through the years, I tried observing and copying what other people wore that made them look great, thinking it would give me the same results. But copying someone else's style never truly worked. After numerous experiments with my wardrobe, I realized that my approach wasn't working and I was tired of experimenting. I was also now more busy with work & life and wanted a more anchored strategy to solve my problems. I wanted to dress well every day, and without so much stress. Determined to find a solution, I decided to learn the art of dressing.
 

I can't explain the confidence I felt when I started wearing the fits, colors, and textures that were right for me. Having the right pieces in my closet freed up so much of my energy I used to spend worrying about what to wear each morning. I noticed a huge difference in my self-confidence, and slowly, my self-image healed.
 

Now, I help women look and feel confident by making style easy, accessible, and personalised for them. To date, I have helped 600+ women gain the same kind of stress-free confidence.